It takes courage to look wrong early and be right in the long run™
PFC WEALTH SOLUTIONS™ PROFESSIONAL NETWORK
Bill Coughlin
External Real Estate Referral Partner | Real Estate Researcher
Referral Relationship and Compensation Disclosure
Bill Coughlin has a written referral arrangement with Axcess Capital Advisors Inc. No referral fee is paid for viewing this page, selecting “Meet Bill,” or subscribing to or reading The Merrick Spitters Reset Report™. If you later choose to engage Adrian C. Spitters or Peter J. Merrick for professional services and the introduction results in an eligible Axcess referral, Bill Coughlin may receive referral compensation in his personal capacity.
View the complete Referral Relationship and Compensation Disclosure.
Market evidence before assumptions.
Bill Coughlin is an independent real estate professional and real estate market researcher with more than 40 years of research expertise. Adrian C. Spitters may introduce Bill when his experience, geographic focus or market knowledge is relevant. Bill helps clients understand the real estate environment, supply-and-demand trends and the property-specific factors that can influence a decision.
Bill is part of the PFC Wealth Solutions™ Professional Network. He is not a PFC advisor, employee or Axcess Capital Advisors Inc. representative. His real estate services are provided independently as a Realtor and Lifestyle Consultant with eXp Realty under a separate brokerage relationship and engagement.
How Bill Contributes to the PFC Relationship
Drawing on more than 40 years of real estate market research, Bill examines the evidence behind changing conditions rather than relying on broad averages, stale expectations or headlines that may not reflect the segment in which one property actually competes. His market perspective can help place a property within its location, type, price band, inventory, buyer depth and current negotiating environment.
Where the property decision affects debt, liquidity, retirement income, business planning, reinvestment or family wealth, Adrian may separately coordinate the broader capital conversation through PFC. Bill remains responsible for his real estate services, and the appropriate PFC or independent professional remains responsible for every other area.
The objective is not to turn market commentary into an appraisal or investment recommendation. It is to improve the quality of the questions before a client commits to a sale, purchase, hold or referral decision.
What Bill Brings to the Relationship
More than 40 years of real estate market research experience and market-specific perspective.
Attention to property type, location, price band, inventory and buyer behaviour.
A practical counterweight to broad averages and stale expectations.
A separate real estate pathway when Adrian determines an introduction may be appropriate.
A source-attributed route into the educational work of The Merrick Spitters Reset Report™.
An Education-First Approach
The Merrick Spitters Reset Report™ examines how property, leverage, liquidity, concentration and changing market structures can affect family wealth. Bill’s real estate perspective may be incorporated only where the underlying source, date, geographic scope and permission are clear.
Readers who subscribe through Bill receive the complimentary digital edition of The Real Estate Wealth Illusion™, Bill’s approved 10-email welcome series and ongoing Weekly Editorial research directly from The Merrick Spitters Reset Report™.
Receive The Real Estate Wealth Illusion™ Through Bill
Begin with the research. Bill’s dedicated opt-in page provides immediate access to The Real Estate Wealth Illusion™ and enrolment in The Merrick Spitters Reset Report™ welcome series and Weekly Editorial.
Performance Financial Consultants Ltd., operating as PFC Wealth Solutions™, provides financial planning and insurance advice through appropriately licensed individuals. This profile introduces Bill Coughlin in his current public role. It does not offer securities advice.
© 2026 Performance Financial Consultants Ltd. All rights reserved.
PFC Wealth Solutions™
Financial Planning and Insurance Advice
Adrian C. Spitters is a licensed insurance agent and President of Performance Financial Consultants Ltd., the licensed insurance agency through which his insurance business is conducted. PFC Wealth Solutions™ is a trade name of Performance Financial Consultants Ltd.
Information on this website is general and does not constitute financial, investment, insurance, legal or tax advice, or an offer or solicitation.
Insurance Advice
Insurance Processing
Insurance business is submitted and processed through MAX Financial Ltd. and applicable insurers.
Investment & Portfolio Relationships
Securities Advice
Adrian C. Spitters provides securities advice in his separate capacity as a Dealing Representative of Axcess Capital Advisors Inc. Any discretionary portfolio-management services are provided by independent portfolio managers under separate agreements.
Relationship Disclosure Information
Referral Relationship
Precious Metals Referrals
Direct precious-metals introductions may be made to New World Precious Metals under a separately disclosed referral arrangement.
Legal, Privacy & Disclosures
Corporate Policies
Relationship Disclosures
• Axcess Capital Advisors Relationship Disclosure
© 2026 Performance Financial Consultants Ltd. All rights reserved.